GDC Rentals Debut in the Hudson Hotel's New Luxe Vending Machine

September 15, 2010

We're psyched to announce that GDC is a participating vendor in the Morgan Hotel Group's launch of its luxury vending machine "Semi-Automatic" at the Hudson Hotel in New York City.  Guests can click-click-buy some time behind the wheel of our Range Rover Supercharged or Ferrari 599 GTB along with other cool things like watches, jewelry, art, and even 24k gold handcuffs by Kiki De Montparnasse ;)  The full press release is below, or you can check out what luxist had to say about it.  Of course the real question is -- what happens if your items get stuck on the way down like that bag of Doritos...?

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FOR IMMEDIATE RELEASE                                                                       


 


MORGANS HOTEL GROUP UNVEILS SEMI-AUTOMATIC AT HUDSON


 


A Reinvention of the Hotel Gift Shop


 


NEW YORK (September 2010) – Morgans Hotel Group Co. (NASDAQ: MHGC) (“MHG”), the groundbreaking innovator that introduced the world to iconic brands such as Delano in South Beach, Royalton and Hudson in New York City and Sanderson in London, today unveiled their irreverent take on hotel gift shops with the launch of Semi-Automatic at Hudson. Debuting just in time for New York Fashion Week, Semi-Automatic at Hudson has reinvented the hotel gift shop experience with the introduction of an oversized vending machine occupying part of a wall in the hotel lobby, stocked with a curated combination of everyday travel necessities and a myriad of luxury items at the press of a button.


 


Classic paperbacks like Catcher in the Rye and Less Than Zero, a stylish toothbrush by Paul Smith, a retro Ouija Board, a luxe Dagger Rosary by renowned jewelry designer Pamela Love, an Essential Travel Kit by Malin+ Goetz, a chic black sequin mini skirt by Haute Hippie, a red Ferrari 599 GTB that you can rent on a whim from Gotham Dream Cars, and a personal portrait shoot with renowned photographer Ben Watts, are all items one can expect to find in Semi-Automatic at Hudson.  There is even a touch of fantasy with 24k gold handcuffs by Kiki De Montparnasse.  Hudson’s Semi-Automatic will also debut an original Hudson t-shirt, created exclusively for Hudson by artist Chrissie Miller of SOPHOMORE.   The Hudson t-shirt, which embodies the Lower East Side Style of the 70’s mixed with today, is the first of a new artists t-shirt series created for Morgans Hotel Group. 


 


Divided into five categories: Basics, Media, Fashion, Beauty, and GoFish, the touch-operated screen allows guests to indulge in the finest name brands including Malin + Goetz, Kiki De Montparnasse, Paul Smith and Haute Hippie.


 


“We’re thrilled to bring the unrivaled Semi-Automatic experience to Hudson in New York City,” said Kim Walker, Senior Vice President and Creative Director for Morgans Hotel Group. “This incredible concept gives us the opportunity to enhance our guests’ travel needs by offering exciting luxury brands, everyday essentials and unexpected experiences to take advantage of during their stay.”


 


Semi-Automatic originally debuted last year at Mondrian in South Beach and became an astounding success.  Dispensing everything from Bentley’s, Flip Video cameras and bathing suits, Semi-Automatic with its sleek design became an instant success as guests gathered around to ogle at the three-dimensional dispenser of luxury goods purchased as easily as a can of soda from a lobby vending machine. Mondrian in South Beach continues to impress today with pop-up curation of  Semi-Automatic by innovators like Interview Magazine.


 


Now at Hudson, Semi-Automatic is available to guests 24 hours a day, seven days a week, and will present new luxury items on a regular basis. Prices range from $4 (for the basics) to $4500 (a two night penthouse package at Morgans Hotel Group’s newest hotel, Ames in Boston.  The package includes a two-night stay, dinner for two at Woodward, a special welcome amenity and a curated itinerary from UrbanDaddy).  For the extravagant consumer with refined taste the Ben Watts photo shoot is priced at $8,000 and the Ferrari 599 GTB can be yours for $10,000 per week.

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